All
Select Category
Set sail for the launch of the new Molson Ex!

All aboard! To celebrate the launch of Molson Export’s new brand image, Berger Maclan really poured itself into the work. And it wasn’t a task for the weak: 500 Molson representatives and a group of journalists who were used to attending launches of all sorts. To cast off the project, Marc worked closely with Khalida […]

branding / 21 Aug 2021

A Toronto photographer, models from Boston, and a Montreal studio converge on Cape Cod to create a new brand image for Marmara

Flight AC 7502 arrives in Montreal, carrying photographer Christopher Morrison, fresh off a photo shoot in Bermuda. A new adventure is about to begin for him—as well as for Boston models Andrea, Erica, and Eric and renowned stylist and makeup artist Yojanse Jimenez. They are all taking part in the making of a new brand image […]

branding / 21 Aug 2021

Head off on an adventure with Voxel!

In the process of the creation and launch of the Materio3D brand—a new filament product for 3D printing made entirely in Quebec, Berger Maclan was mandated to develop all branding for the product—from the product’s name to packaging and production, and it turned out to be a full immersion into a new technology that was […]

branding, technology / 21 Aug 2021